Incorporating eCommerce into your business

Incorporating eCommerce into your business

eCommerce is becoming an effective alternative to traditional face-to-face business operations and may be the change you need to make for your business’ long term growth. eCommerce refers to the buying and selling of products and services online, either with business to business transactions or business to consumer transactions, and is a tool for small…

Protecting your staff from phishing scams

Protecting your staff from phishing scams

Businesses with employees working remotely must consider digital security measures to protect their business assets and the safety of their employees. Phishing scams are a particularly prominent security issue, especially for employees working with their personal devices and networks that may be insecure. Phishing scams are designed to steal information through mediums such as emails…

How to keep in contact with your clients

How to keep in contact with your clients

Amidst the COVID-19 pandemic, it is important for businesses to use the web to communicate effectively with their clients and potential customers in order to retain them during such difficult financial times. While the modern internet provides businesses with many avenues to contact their clients, a few key methods you can consider implementing in your…

How to start and grow your own business blog

How to start and grow your own business blog

A website is no longer the only way to get your business more online visibility. Business blogs are now emerging as new and effective marketing channels in addition to main websites but rarely are they fully utilised as a connected business channel. Here are a few key steps to consider when building a successful business…

Improving your social media content

Improving your social media content

Social media marketing is a powerful way to promote your business and establish a connection with your target market. Your content should closely relate to what you’re trying to sell or provide. A key to great content is that it must be consistent and regularly updated. This is important because it will keep the business…

Protecting your digital assets

Protecting your digital assets

Cyber risk is one of the leading threats for small businesses in Australia, with the cost of a cyber incident averaging $276,000 for businesses. Whether it’s marketing material, legal documents or customer details, businesses nowadays depend on the digital for operation. This is why it’s so important to make sure your digital assets are protected…

Building customer relationships on social media

With the overflow of businesses posting high-quality content on social media every day, it can be a challenge to make yourself stand out and keep people’s loyalty. One way to increase consumer appreciation and attract returning customers is to work on developing relationships on social media. Create good captions:Having a caption that only consists of…

Getting to know your social media audience

Knowing your audience is a fundamental aspect of social media marketing for your business. A good social media strategy will use the business’s knowledge of their audience to determine the type of content they produce, what kind of promotional methods they use, when the best time to post is and where they should post. Narrowing…